How to Make Channel Data Partnerships into Engines for Growth

This week, we’ve explored how you can use channel partnerships to develop your data products, make your brand recognizable, and leverage the skill sets of other companies to drive growth.  Affiliate partnerships give you the benefit of finding new customers and supplementing your areas of weaker (or at least less strong) competency.  Reseller partnerships broadcast… Read More

Understanding Reseller Channel Partnerships

On Monday, we talked about how to structure channel data partnerships, particularly in the context of affiliates.  Affiliate partnerships are a great way to ensure that your data reaches the widest possible audience, relying on the affiliate’s access to potential customers.  They are, in effect, a force multiplier for your data, broadcasting it to a… Read More

Understanding Channel Data Partnerships

Although there’s no shortage of media coverage of data as a valuable asset and data partnerships as an important part of nearly every business transaction, there’s precious little explanation of exactly how data fits into business beyond its role as raw material.  While it’s probably easier to follow the “data as oil” line of thinking,… Read More

What’s Your Derivative Data Worth?

You may have heard from us (once or twice) that the phrase “data is the new oil” is not a particular favorite.  Ok, more bluntly – we hate it.  It not only ignores the reality of what data is and how it is created, the saying mischaracterizes the nature of personal data collection, how it… Read More

2019: The Year of Meh

To me, the most meaningful meme of this year was “OK, Boomer” (Baby Yoda was a non-event, don’t @ me).  It not only perfectly captures the very real, politically potent generational conflict going on right now, but it also reflects how completely ignored Generation X is in our current culture wars. (I feel no guilt… Read More

Two Gifts You Should Think About Returning

Happy Boxing Day from everyone at Ward PLLC.  We hope that you’re all having an enjoyable, and suitably private, holiday season. For many people, today is a day of quiet, calm, reflection, relaxation, and desperately trying to find out if you can get cash refunds from Restoration Hardware for the gifts your in-laws inexplicably decided… Read More

Don’t Believe Your (Lyin’) Eyes

Like all right-thinking people, I love Marvin Gaye’s rendition of I Heard it Through the Grapevine — ironic though it may be that a privacy lawyer would enjoy a song about unauthorized release of sensitive personal data.  You’re probably hearing it in your head right now, the bassline kicking in and maybe thinking about times… Read More

2019 Predictions: How Did We Do?

You may recall that we made some predictions way back in January about what would happen in privacy, privacy law, and data partnerships over the course of 2019.  Well, we believe in accountability, and so it’s time to check out how well we did.  There’s a reason that most people don’t reflect on their New… Read More

The Privacy Quadrant: A DataSmart Approach to User Consent

Very often, we hear clients or businesses express the idea that “we want to give our customers control over the privacy of their data, and that sounds good, but making it a reality is much more complicated.”  That’s a fair assessment — operationalizing privacy is something that companies in the U.S. have a difficult time… Read More

A Follow-Up Q&A on LinkedIn v. hiQ

After our discussion of LinkedIn v. hiQ earlier this week, we received a lot of questions from clients and readers about the implications of the case.  We thought it might be easier to compile some of these questions and our responses to continue the conversation about this important case. Q. It seems unfair that hiQ… Read More

A Court of Appeals Saves Web Scraping (For Now)

We often hear clients ask about how to effectively assemble information from the Internet and, simultaneously, how to separate the noise from the meaningful data.  Although there’s no substitute for experience and wisdom, a large quantity of data analyzed properly will often do in a pinch, as long as you can get the data lawfully… Read More

Innovative Data Partnerships (Part 1)

Not every data partnership involves equals.  Often, a smaller company with a new idea, or a new take on an established idea, will offer partners the ability to revise their own business strategy.  These small but creative firms are often looking for what we call an innovator data partnership, which means they have a potentially… Read More

Two to Tango: Mutually Beneficial Data Partnerships

The mutually beneficial data partnership may sound like a unicorn, but it is actually quite common. Market forces drive these partnerships for one of three reasons: shared clients, operational teams, and marketing. This contrasts with innovator partnerships, which are driven by sales opportunities, product innovation and channel distribution. Mutually beneficial partnerships tend to between partners… Read More

Explaining Data and Building Partnerships

To create the maximum value, urgency, and leverage in a data partnership, you must present the data available for sale or partnership in a clear and comprehensive way. Partnerships are based upon the concept that you are offering value for value, whether paid or traded. Friendship might need no reasons, but partnerships require some understanding… Read More

How to Value Datasets – From “Data Leverage”

A strong approach to data requires constant attention not just to the quantity of data you take in, but the quality as well.  It’s never enough to know what data you have; good data strategy demands that you have a firm grasp on the value of that data.  That is not a static exercise, but… Read More

Apple Plays the Long (Privacy) Gamers

You may have seen yesterday that Apple took another step in its recent efforts to become the public’s favorite privacy-protecting tech giant.  At WWDC, the company’s annual developer conference, CEO Tim Cook unveiled the new “Sign In with Apple” feature, a user authentication platform.  Like the secure sign-on (SSO) platforms designed by Google and Facebook,… Read More

Thinking About Data Partnership Contracts – From Data Leverage

We’ve know a number of clients or friends whose businesses are going through the initial phases of a data partnership lately.  These relationships are often mission-critical, because without the added benefits of the data partnership, sometimes entire business strategies fall apart.  At the same time, if you don’t take a thoughtful approach to establishing the… Read More

Getting Bad Advice

The Internet is a risky place for “expertise.”  Because it is both a platform and a megaphone, it creates its own multiplier effect for whatever you put into it.  If the arguments of the last few years have proven anything, it’s that even a poorly concocted lie spreads far faster than a well-explained truth, largely… Read More

How to Protect Your Data in a Data Partnership – from “Data Leverage”

We spend an enormous amount of time talking about the benefits of data partnerships but, of course, they aren’t without their risks.  No one enters into a business relationship assuming that everything will go exactly as planned (without serious problems later, anyway).  But how do you identify ways to protect your business, your data, and… Read More

You Can’t Copy/Paste Privacy

Ask any young litigation associate in a large law firm what the most important skill they learned in their first few years practicing was, and the honest ones will say “Control-c, Control-v.”  Yes, Copy-and-Paste activities occupy an enormous portion of young associates’ time, for a number of reasons.  They’re risk averse, so they want to… Read More