How to Make Channel Data Partnerships into Engines for Growth

This week, we’ve explored how you can use channel partnerships to develop your data products, make your brand recognizable, and leverage the skill sets of other companies to drive growth.  Affiliate partnerships give you the benefit of finding new customers and supplementing your areas of weaker (or at least less strong) competency.  Reseller partnerships broadcast… Read More

Understanding Reseller Channel Partnerships

On Monday, we talked about how to structure channel data partnerships, particularly in the context of affiliates.  Affiliate partnerships are a great way to ensure that your data reaches the widest possible audience, relying on the affiliate’s access to potential customers.  They are, in effect, a force multiplier for your data, broadcasting it to a… Read More

Understanding Channel Data Partnerships

Although there’s no shortage of media coverage of data as a valuable asset and data partnerships as an important part of nearly every business transaction, there’s precious little explanation of exactly how data fits into business beyond its role as raw material.  While it’s probably easier to follow the “data as oil” line of thinking,… Read More

Innovative Data Partnerships (Part 1)

Not every data partnership involves equals.  Often, a smaller company with a new idea, or a new take on an established idea, will offer partners the ability to revise their own business strategy.  These small but creative firms are often looking for what we call an innovator data partnership, which means they have a potentially… Read More

Two to Tango: Mutually Beneficial Data Partnerships

The mutually beneficial data partnership may sound like a unicorn, but it is actually quite common. Market forces drive these partnerships for one of three reasons: shared clients, operational teams, and marketing. This contrasts with innovator partnerships, which are driven by sales opportunities, product innovation and channel distribution. Mutually beneficial partnerships tend to between partners… Read More

Explaining Data and Building Partnerships

To create the maximum value, urgency, and leverage in a data partnership, you must present the data available for sale or partnership in a clear and comprehensive way. Partnerships are based upon the concept that you are offering value for value, whether paid or traded. Friendship might need no reasons, but partnerships require some understanding… Read More