Innovative Data Partnerships (Part 1)

Not every data partnership involves equals.  Often, a smaller company with a new idea, or a new take on an established idea, will offer partners the ability to revise their own business strategy.  These small but creative firms are often looking for what we call an innovator data partnership, which means they have a potentially… Read More

Two to Tango: Mutually Beneficial Data Partnerships

The mutually beneficial data partnership may sound like a unicorn, but it is actually quite common. Market forces drive these partnerships for one of three reasons: shared clients, operational teams, and marketing. This contrasts with innovator partnerships, which are driven by sales opportunities, product innovation and channel distribution. Mutually beneficial partnerships tend to between partners… Read More

Explaining Data and Building Partnerships

To create the maximum value, urgency, and leverage in a data partnership, you must present the data available for sale or partnership in a clear and comprehensive way. Partnerships are based upon the concept that you are offering value for value, whether paid or traded. Friendship might need no reasons, but partnerships require some understanding… Read More