How to Make Channel Data Partnerships into Engines for Growth

This week, we’ve explored how you can use channel partnerships to develop your data products, make your brand recognizable, and leverage the skill sets of other companies to drive growth.  Affiliate partnerships give you the benefit of finding new customers and supplementing your areas of weaker (or at least less strong) competency.  Reseller partnerships broadcast… Read More

Understanding Reseller Channel Partnerships

On Monday, we talked about how to structure channel data partnerships, particularly in the context of affiliates.  Affiliate partnerships are a great way to ensure that your data reaches the widest possible audience, relying on the affiliate’s access to potential customers.  They are, in effect, a force multiplier for your data, broadcasting it to a… Read More

Understanding Channel Data Partnerships

Although there’s no shortage of media coverage of data as a valuable asset and data partnerships as an important part of nearly every business transaction, there’s precious little explanation of exactly how data fits into business beyond its role as raw material.  While it’s probably easier to follow the “data as oil” line of thinking,… Read More

A Post About Bread! (And Data too, I Guess)

We’re big fans of January around here, enjoying, as we do, the prospect of starting the new year off the right way and looking at things afresh. There’s something special about the focus that comes with new beginnings and the excitement of starting new projects after the whirlwind of the holiday season. The one thing… Read More

Predictions, Lists, and Complete Wild Guesses II

After a whirlwind start to this year (let’s leave the decade debates aside please), we’re finally ready to start making our 2020 predictions for privacy, data partnerships, and data strategy. This is where we lay out our view for how businesses, regulators, government, and internet users will shift the rules and change the way we… Read More

Facebook’s Privacy Game

Fads are a big part of January. Everyone wants to hashtag their efforts at keeping up their New Year’s Resolution (#NoCheeseMonth, #NoCarbMonth, #NoFunMonth), and our collective refusal to acknowledge that the holidays are over means we’re all still desperate for distractions. But nobody minds, because we all love fads — it’s why we get obsessed… Read More

What’s Your Derivative Data Worth?

You may have heard from us (once or twice) that the phrase “data is the new oil” is not a particular favorite.  Ok, more bluntly – we hate it.  It not only ignores the reality of what data is and how it is created, the saying mischaracterizes the nature of personal data collection, how it… Read More

Responding to a Data Crisis in Three Steps

It’s been a week, folks.  Not even a week.  And we’ve already got a looming hot war, an active cyberwar, three major data breaches, and the promise of a major fight over GDPR on the very near horizon.  Apparently, 2020 is going to be like 2019, just more so. Normally, this is the time of… Read More