Takeaways from the Cardlinx Forum 2019

Last week, we had the chance to attend Cardlinx’s forum in San Francisco, one of the four or so they host worldwide every year.  Cardlinx is an industry association for merchants, credit card issuers, and rewards/loyalty programs, with an eye towards establishing industry standards for “mobile payments, in-store offers, card-linking” and other technology tied to… Read More

Is “Creepy” A Subjective Measure?

Speaking last week on an industry panel, I advised the audience of digital marketing professionals to “Stop doing creepy things with your data and your customers’ data.” To which I was told by the moderator, “Well, ‘creepy’ is a little subjective, though, isn’t it?” “You know it when you see it,” I replied. About five… Read More

Zuckerberg Breaks the Internet

Facebook is a paradox.  I don’t know of anyone, anymore, who says that they love the platform or that it delivers them meaningful connections to others.  Addicted?  Sure.  Attached to the convenience of a simple format for communication?  Yeah, that too.  But genuinely happy with what Facebook is and how it delivers its product?  Nope. … Read More

Bezos Understands the Value of Shared Data (Or: Sharing is Caring)

One of the issues we confront with new clients is the difficulty in getting information from one segment or division of your business to another.  Data “silos” are extremely common, with unnecessary or unhelpful barriers between groups creating the kind of friction that diminishes your ability to achieve goals.  That can mean difficulty in getting… Read More

Takeaways from LSA19

We attended the Local Search Association’s 2019 conference in Dana Point, California.  The LSA is an advocacy organization focused on helping local businesses establish visibility with customers and partner businesses, both through marketing and through maximizing data-driven tools.  It’s a group that we have a long relationship with, and the conference is a great opportunity… Read More