Understanding Channel Data Partnerships

Although there’s no shortage of media coverage of data as a valuable asset and data partnerships as an important part of nearly every business transaction, there’s precious little explanation of exactly how data fits into business beyond its role as raw material.  While it’s probably easier to follow the “data as oil” line of thinking,… Read More

Innovative Data Partnerships (Part 1)

Not every data partnership involves equals.  Often, a smaller company with a new idea, or a new take on an established idea, will offer partners the ability to revise their own business strategy.  These small but creative firms are often looking for what we call an innovator data partnership, which means they have a potentially… Read More

Thinking About Data Partnership Contracts – From Data Leverage

We’ve know a number of clients or friends whose businesses are going through the initial phases of a data partnership lately.  These relationships are often mission-critical, because without the added benefits of the data partnership, sometimes entire business strategies fall apart.  At the same time, if you don’t take a thoughtful approach to establishing the… Read More