by James J. Ward

How to Make Channel Data Partnerships into Engines for Growth

This week, we’ve explored how you can use channel partnerships to develop your data products, make your brand recognizable, and leverage the skill sets of other companies to drive growth.  Affiliate partnerships give you the benefit of finding new customers and supplementing your areas of weaker (or at least less strong) competency.  Reseller partnerships broadcast… Read More

by James J. Ward

Understanding Reseller Channel Partnerships

On Monday, we talked about how to structure channel data partnerships, particularly in the context of affiliates.  Affiliate partnerships are a great way to ensure that your data reaches the widest possible audience, relying on the affiliate’s access to potential customers.  They are, in effect, a force multiplier for your data, broadcasting it to a… Read More