Jerry Seinfeld used to do a bit where he noted that the number one fear most people have is speaking in public, followed in second place by the fear of death. “That means that, if given a choice of what to do at a funeral, most people would rather be in the casket than giving… Read More
This week, we’ve explored how you can use channel partnerships to develop your data products, make your brand recognizable, and leverage the skill sets of other companies to drive growth. Affiliate partnerships give you the benefit of finding new customers and supplementing your areas of weaker (or at least less strong) competency. Reseller partnerships broadcast… Read More
On Monday, we talked about how to structure channel data partnerships, particularly in the context of affiliates. Affiliate partnerships are a great way to ensure that your data reaches the widest possible audience, relying on the affiliate’s access to potential customers. They are, in effect, a force multiplier for your data, broadcasting it to a… Read More
Although there’s no shortage of media coverage of data as a valuable asset and data partnerships as an important part of nearly every business transaction, there’s precious little explanation of exactly how data fits into business beyond its role as raw material. While it’s probably easier to follow the “data as oil” line of thinking,… Read More
Very often, we hear clients or businesses express the idea that “we want to give our customers control over the privacy of their data, and that sounds good, but making it a reality is much more complicated.” That’s a fair assessment — operationalizing privacy is something that companies in the U.S. have a difficult time… Read More
Not every data partnership involves equals. Often, a smaller company with a new idea, or a new take on an established idea, will offer partners the ability to revise their own business strategy. These small but creative firms are often looking for what we call an innovator data partnership, which means they have a potentially… Read More
A strong approach to data requires constant attention not just to the quantity of data you take in, but the quality as well. It’s never enough to know what data you have; good data strategy demands that you have a firm grasp on the value of that data. That is not a static exercise, but… Read More
We spend an enormous amount of time talking about the benefits of data partnerships but, of course, they aren’t without their risks. No one enters into a business relationship assuming that everything will go exactly as planned (without serious problems later, anyway). But how do you identify ways to protect your business, your data, and… Read More
Another week, another series of massive data breaches. Of the few we heard about in the last seven days, none are as concerning as Facebook’s breach involving more than 50 million user accounts. Those are the kinds of numbers that, depending upon how the breach occurred, could incur a massive penalty at the hands of… Read More
GDPR allows for the deletion of all data on a subject. This creates a long and short term memory loss problem, similar to amnesia that equates to the data immediately re-appearing in the company’s data base. Read More
“Are you DataSmart?” That’s the name of our blog, our podcast, even our branded t-shirts (kidding).