How to Make Channel Data Partnerships into Engines for Growth

This week, we’ve explored how you can use channel partnerships to develop your data products, make your brand recognizable, and leverage the skill sets of other companies to drive growth.  Affiliate partnerships give you the benefit of finding new customers and supplementing your areas of weaker (or at least less strong) competency.  Reseller partnerships broadcast… Read More

Explaining Data and Building Partnerships

To create the maximum value, urgency, and leverage in a data partnership, you must present the data available for sale or partnership in a clear and comprehensive way. Partnerships are based upon the concept that you are offering value for value, whether paid or traded. Friendship might need no reasons, but partnerships require some understanding… Read More

Small-Medium Sized Business Data Myths – Part One

We were fortunate to present at the B2SMBi Conference last week, which gathers small and medium sized businesses (“SMB”) and the service providers that allow them to grow and function at scale.  It was a great event, with everyone from micro-startups to Google in attendance, and it provided great insights into the concerns SMBs and… Read More