Data Strategy on a Tight Budget

Regular readers of our blog will be familiar with our frequent suggestion that you should deploy data review teams and use subject matter experts to come up with clever solutions to data-based problems. “That’s all well and good,” you might say, “for companies that have dedicated staff for working only on data problems or massive… Read More

How to Make Channel Data Partnerships into Engines for Growth

This week, we’ve explored how you can use channel partnerships to develop your data products, make your brand recognizable, and leverage the skill sets of other companies to drive growth.  Affiliate partnerships give you the benefit of finding new customers and supplementing your areas of weaker (or at least less strong) competency.  Reseller partnerships broadcast… Read More

Small-Medium Sized Business Data Myths – Part One

We were fortunate to present at the B2SMBi Conference last week, which gathers small and medium sized businesses (“SMB”) and the service providers that allow them to grow and function at scale.  It was a great event, with everyone from micro-startups to Google in attendance, and it provided great insights into the concerns SMBs and… Read More