Jerry Seinfeld used to do a bit where he noted that the number one fear most people have is speaking in public, followed in second place by the fear of death. “That means that, if given a choice of what to do at a funeral, most people would rather be in the casket than giving… Read More
On Monday, we talked about how to structure channel data partnerships, particularly in the context of affiliates. Affiliate partnerships are a great way to ensure that your data reaches the widest possible audience, relying on the affiliate’s access to potential customers. They are, in effect, a force multiplier for your data, broadcasting it to a… Read More