You may not have read the New York Times Privacy Project yet, but if not, now is the time to do so. They have begun a series on the nature of tracking individuals via cellphones, armed with a treasure trove of over 50 billion pings on 12 million phones. The results are dramatic, showing just… Read More
Are “Creepy” Marketing Methods Really Worth the Risk?
When evaluating your marketing ROI, you should decide whether location tracking and other creepy marketing methods are really worth the risk. Read More